Amazon India on Monday said it will expand its regional language offering further with the launch of voice shopping experience in Hindi in the coming weeks. The e-commerce platform has also announced that customers can now access Amazon.in in Marathi and Bengali, in addition to the five previously available languages – Hindi, English, Kannada, Malayalam, Tamil and Telugu.
“These launches break the language barrier and make e-commerce more accessible and convenient for millions of customers across India,” Amazon India said in a statement.
For the launch of Amazon.in in Marathi and Bengali, Amazon worked with expert linguists to develop an accurate and comprehensible user experience in each of the languages.
The team has chosen commonly used terms over perfectly translated words to make the shopping experience authentic, easy to understand and delightful for customers, the statement said.
Amazon customers can select their preferred language across Android and iOS apps, mobile and desktop sites. Once selected, the language preference will be recorded and remembered for future visits.
The upcoming launch of the voice shopping experience in Hindi follows the launch of Voice shopping in English in 2020.
When the feature is launched, customers will be able to use their voice in Hindi to search for products or check their order status. The voice offering will be available only for Android devices. With this launch, customers will be able to navigate to various touchpoints on Amazon.in Android app, search for products and add items to cart among many more using their voice in Hindi or English.
“Our aim with regional language shopping experience is to make e-commerce accessible, relevant and convenient for customers. Every month, tens of millions of customers visit Amazon.in in regional languages and 90 per cent of the customers are from tier II and below cities,” Amazon India Director (Customer Experience and Marketing) Kishore Thota said.
Source : https://www.livemint.com/companies/news/amazon-india-to-rollout-voice-shopping-in-hindi-soon-11632131722302.html