This will help UP farmers earn a good sum for their produce and also lead to an improvement in the quality of the rice,” he said.
LUCKNOW: Now e-giant Flipkart will take Kala Namak rice from UP farmers to all over India.
Additional chief secretary, MSME, Navneet Sehgal said, “One district-One product and Flipkart have reached a new level of cooperation. Through Flipkart, we can now take the Kala Namak rice to any part of the country.
This will help UP farmers earn a good sum for their produce and also lead to an improvement in the quality of the rice,” he said.
Sehgal said a common facility centre was being set up in Siddharthnagar under the ODOP. This would provide AC godown for storage of Kala Namak rice, packaging and grading facilities.
A research institute to work on Kala Namak rice will also be set up in Siddharthnagar by the International Rice Research Institute.
“We have set up FPOs for Kala Namak rice in 12 development blocks of Siddharthnagar. The government is also trying to encourage organic farming,” Sehgal said.
Flipkart Group’s chief corporate officer Rajnish Kumar said his company would provide a market place to local farmers and help strengthen FPOs.
Source – https://retail.economictimes.indiatimes.com/news/e-commerce/e-tailing/flipkart-will-take-kala-namak-rice-from-up-farmers-to-all-over-india/83840547