Internet commerce platform Meesho has recorded 5.3 million orders during its flagship sale event — Maha Indian Savings Sale — that was held on Sunday. Nearly 1 lakh sellers participated in the sale and around 75% of the participating sellers are from tier 2 regions including Bathinda, Haldwani, Solapur and Tirunelveli among others. The sellers witnessed a 217% increase in orders during the sale event compared to business-as-usual.
Utkrishta Kumar, CXO, business at Meesho, “Despite rising inflation and macroeconomic conditions, we hit a new record of 5.3 million orders during the one-day sale event serving over 20,000 pincodes. In the last 6 months, we have witnessed a 3.7X jump in seller participation in sale events.”
“We will continue to fuel the discoverability of hyperlocal businesses and products, make e-commerce accessible to customers from all corners of the country, and innovate to become the preferred e-commerce destination for the next billion users in the country,” he added.
Nearly 78% of the demand came from tier 2+ markets like Bhilal, Guntur, Hubli, Kollam, Meerut and Port Blair. Top categories to witness the highest growth during the sale were apparel, kidswear, consumer electronics and home decor. With 44 million active product listings, Meesho is the lowest-price destination catering to India’s value-conscious market.
Source-https://retail.economictimes.indiatimes.com/news/e-commerce/e-tailing/meesho-logs-in-5-3-million-orders/92116976