Myntra has also given a major boost to its supply chain network and increased its capacity of last-mile deliveries. The fashion retailer claims to service over 27,000 pin codes across the country.
New Delhi: Fashion e-tailer Myntra expects over 1.1 million first-time shoppers to participate in its festive season sale, the company said in a press release. Myntra will host its ‘Big Fashion Festival’ from October 3 to 10, it added.
“The upcoming edition of the Big Fashion Festival is slated to be a never-before festive shopping experience to shoppers across the country, with the largest selection at best value offers. We are delighted to usher in the festive season with the Big Fashion Festival and make this year’s festive shopping the most memorable one for our growing customer base,” said Amar Nagaram, CEO, Myntra.
The Big Fashion Festival will offer a collection of 10 lakh styles from about 7,000 brands, Myntra said. Shoppers will have value offers from popular domestic and international brands across categories such as apparel, home decor, watches and wearables, jewellery, beauty and personal care, footwear, and gifting, read the press release.
To its loyalty programme members Myntra will give early access to the festive sale on October 1 and 2, the online retailer said.
Myntra has also given a major boost to its supply chain network and increased its capacity of last-mile deliveries. The fashion retailer claims to service over 27,000 pin codes across the country.
Myntra’s parent company, Flipkart also announced its annual festive sale – ‘The Big Billion Days’ from October 7 to 12. While e-commerce giant Amazon will kick off its month-long Great Indian Festival from October 4.
As per a report by consulting firm, RedSeer, e-commerce companies are expected to register a growth of 23% and clock over USD 9 billion Gross Merchandise Value (GMV) this festive season.
Source : https://retail.economictimes.indiatimes.com/news/e-commerce/e-tailing/myntra-expects-over-1-1-million-first-time-shoppers-in-its-big-fashion-festival-from-october-3/86505839