Founded in April this year, D2C Ecommerce is a multi-brand e-commerce platform that sells its own private label brands. Last week the company announced its official launch in the country along with its seed funding of Rs 60 million.
New Delhi: Recently launched multi-brand e-commerce platform, D2C Ecommerce on Wednesday announced its first acquisition, a fashion jewellery brand ‘AccessHer’. This acquisition marks the company’s foray into the jewellery and accessories space.
“This partnership gives us an opportunity of entering a new growing jewellery category and will help us scale the business to new heights by leveraging our existing capabilities,” said Manish Gupta CEO and founder, D2C Ecommerce.
“We are excited to partner and be onboard as part of the core team at D2C Ecommerce. By joining hands with them, we plan to expand our business across the globe and establish the brand as the most preferred in the fashion jewellery and accessories category,” commented Gaurav Babel, founder, AccessHer.
Founded in April this year, D2C Ecommerce is a multi-brand e-commerce platform that sells its own private label brands. The startup aims to provide products at affordable prices to its customers across tier 1, 2 and 3 cities and expand its reach to over 20,000 pin codes. Its private labels include brands such as Endless Trendz, Swarg Kitchen, Bagssy and Swarg Homes.
Last week the company announced its official launch in the country along with its seed funding of Rs 60 million led by Ravi Khushwani, founder, Greensoul Brand and other industry veterans.
D2C Ecommerce plans to use the funds to invest in brands to expand its product offerings, increase its headcount, and scale up its customer acquisition, said Gupta in a statement. It presently deals across 10 broad home and lifestyle categories including fitness, sports, beauty, cosmetics, apparel, accessories, books, food items, travel packages and technology devices.
Source : https://retail.economictimes.indiatimes.com/news/e-commerce/e-tailing/online-marketplace-d2c-ecommerce-acquires-jewellery-brand-accessher/94347202